About the Founder - Ars Divino

My name is Iryna Krainychyn, and you could call me an alchemist of Luxury and Wine. My journey has always been driven by a deep curiosity to explore the finer things in life and the creativity to mix them up, discovering new connections and perspectives. I love combining old traditions with modern twists, turning everyday things into something extraordinary and magical.

I grew up in Ukraine but was always drawn to the French “Art de Vivre” and to its central figure which is wine. A defining moment for me was at 17, when I visited the Massandra winery's cellars in Crimea with my dad. Tasting those old vintages was like traveling back in time, and it inspired me to dive into the world of wine, eventually leading me to study enology in France at the Ecole Superieure d’Agriculture d’Angers.

Later, at a strategic level, I developed educational programs for Champagne & Wines, integrating digital and face-to-face training with a creative flair. My experience at Moët-Hennessy confirmed my passion for luxury, alongside my interests in art, sensorial experiences, psychology, and well-being practices. This led to the creation of my own project, Ars Divino. I wanted to unleash my creativity in serving clients, focusing on what inspires me most. My goal was to expand my creative spirit and diversify my projects by collaborating with various brands. I am driven to create immersive experiences that captivate all senses and deepen brand loyalty, developing training programs that blend entertainment with education and turning technical wine knowledge into memorable, heart-touching events.

My career kicked off in the Champagne region, working in the Brand Education Department for Moët & Chandon and Dom Pérignon. That’s where I fell in love with both wine and luxury. This role deepened my interest in knowledge transmission and reinforced my conviction that education is key to brand communication. During this time, I polished my skills in public speaking and created engaging, pedagogical training courses and events. I fully embraced my roles as a speaker, facilitator, and ambassador, realizing that effective training transcends knowledge; it must be experiential, participatory, and emotionally engaging.

All of this is supported by my life values:

Genuine Devotion – Embracing fully my passion for luxury, wine, and the art of living. Keeping my authenticity and integrity in everything I do.
Creative Freedom – Feeling free to merge diverse realms, establishing magical parallels to surprise and enchant clients.
Artistic Nature – A profound appreciation for art and nature which enhances life’s beauty and depth and inspires me in my business approach.
Deepening Connections – Using my knowledge in psychology, emotional intelligence, and relational dynamics to enhance and deepen human interactions during the experiences and trainings.
Harmony Seeker – Emphasizing balance, wellness, and spirituality, bringing feeling good and self-development practices to the luxury world.